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Disney Parks
UX, UI, Product Design

 

UX/UI Design | Product Design

DISNEY PARKS

As a Product Designer at the Walt Disney Company, I’ve had the opportunity to create experiences for the Disneyland and Walt Disney World web and mobile platforms. I’ve partnered with product managers, developers, copywriters, content strategists, and design to deliver and bring these projects to life. I’ve also conducted user testing to assist my design team on the Food & Beverage line of business to create data-informed e-commerce flows. My experience working with the Disney parks platforms can be summarized as follows:

  1. Crafted engaging and scalable experiences for the Food & Beverage line of business, creating pixel-perfect UI specifications and working with developers to implement them

  2. Worked with broader design team and leadership to establish an org-wide visual system

  3. Pitched 3 new features to Leadership for the Disneyland and My Disney Experience apps

Due to the private nature of my projects on Food & Beverage and the visual system initiative, I am unable to share them. However, here’s a preview of the features that my teammate and I pitched to leadership as a passion project.

I’m unable to show specifics of the project on this page but would love to share it with you in an interview setting!

 
 
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MEET UP

This feature makes it easy for large groups to sync up with each other even after they separate. Simply browse the map or search for an exact location and drop the pin to set the meet up location.

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REAL TIME POLLS

When going to the parks in a big group, it’s often difficult to decide on what to do next when there are so many opinions. This feature expedites that decision process and gives everyone in the group a voice.

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STATUS UPDATES

This feature makes it easy for guests to update their group on where they are or if they’re skipping out on a certain activity. They can simply press “update status” and choose from several quick status choices, making this process much smoother and diminishes the need to switch between apps to send message updates.

 

MY ROLE

I conducted the user research and market analysis for this project to determine user needs on our apps. I contributed in the brainstorming, sketching, whiteboarding, wireframing, iteration of designs, and creation of hi-fidelity visual designs of these features. I also created a big portion of the presentation deck to present to leadership (reviewing and refining it with my teammate as we went along). During that process, I put a lot of thought into storytelling, storyboarding, and using visuals to convey the user journey and user scenarios.

TAKEAWAYS

My teammate and I were selected to present these features to leadership as a part of a hack day-like event. It taught me a tremendous amount about business needs and product strategy, and sharpened my storytelling and presentation skills. I am not able to show my process or any specifics of the project, however I would love to share it in an interview setting. Feel free to message me at xhaotrieu@gmail.com for more!