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Play App (On-boarding Experience)

UI Design | Interaction Design | Illustration

 

UI • INTERACTION • PRODUCT DESIGN

Onboarding Experience

As a Product Designer at the Walt Disney Company, I had the opportunity to create the first onboarding experience for the Play Disney Parks App. Before this initiative, users would be directed straight to our gameboards after launching the app and turning on permissions (such as bluetooth and location services). It was often confusing for them to know what to do next. This onboarding flow provides a fun way to alleviate that, highlighting and describing our key experiences to guests both in the parks and at home.

Due to my NDA, I’m unable to show my full process or any specifics of my process on this page. I’d love to share it with you in an interview setting!

 
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My Role

Illustrations

Wireframes

UI / Visual Designs

Research

Interaction Design

Product Design

Our Goal

Provide an engaging way to help guests get started on the app and highlight our key experiences to guests both at home and in the parks

Process Overview

I co-led this 4-5 week project from start to finish, reviewing my designs with our Lead Product Designer throughout the process. I created illustrations completely from scratch and leveraged some existing ones to create new compositions. My process can be summarized as follows…

  • Understand and specify user needs and business goals

  • Analyze and brainstorm possible solutions and align on project scope

  • Frequently collaborate with our developer, animator, and copywriter to work in parallel with them

  • Create sketches, wireframes, and many iterations of visual designs

  • Evaluate hi-fi designs against project goals and finalize them

  • Hand-off to developer, assuring experience is implemented accurately

Throughout the process, I shared design progress with our Design and Product Management teams several times a week, receiving and implementing feedback to make this experience the best it could be.

Takeaways

This project allowed me to co-lead and launch an end-to-end product, strengthening my skills in communicating design concepts and estimating project scope to team members of different disciplines. It also strengthened my skills in leveraging data and logic with every decision I make, and in communicating the value of certain design decisions in order to advocate for excellence. This helped me push the boundaries of the project and create the best possible experience for the guest.