UI Design | Interaction | Illustration | Product Design
As a Product Designer at the Walt Disney Company, I had the opportunity to create the first onboarding experience for the Play Disney Parks App to help increase user engagement. Before this initiative, users would be directed straight to our gameboards after launching the app and turning on permissions (such as bluetooth and location services), so it was often confusing for them to know what to do next. This onboarding flow provides a fun way to alleviate that, highlighting and describing our key experiences to guests both in the parks and at home.
I’m not able to show my full process here, however I’d love to share it with you in an interview setting!
I created wireframes, illustrations, presentation decks, and the UI layout for this experience. I leveraged some existing illustrations and created some completely from scratch.
I collaborated closely with our lead designer to spearhead this 4-week project from start to finish. I often met with our developer to understand technical possibilities and limitations, and worked in parallel with our animator and copywriter to voice those technicalities and consider our copy needs while designing. I also shared design progress with our Design and Product Management teams several times a week, receiving and implementing feedback to make this experience the best it could be.
This project allowed me to co-lead and deliver an end-to-end product, strengthening my skills in communicating design concepts and estimating project scope to team members of different disciplines. It also strengthened my skills in advocating for and explaining the value of certain design decisions - such as the addition of animation to our project scope. This helped me push the boundaries of the project and create the best possible experience for the guest.