Starbucks Internal Tools & AI Integrations
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Starbucks Loyalty AI-powered Campaign Builder
As a Senior Product Designer, I redesigned the entire Offers Campaign Builder product by myself (as a part of a larger tech migration effort), and turned extremely complex data elements, interaction models, logic, and an AI integration into an intuitive experience that our partners are having great success in using.
Context
Starbucks Loyalty is an essential and core facet of the Starbucks business, bringing in ~60% of its U.S. revenue from Starbucks Rewards members.
Personalized Offers are a core driver of that revenue, and our Starbucks Marketing partners needed an effective way to create those campaigns. We needed an all-in-one product that would enable the Starbucks Loyalty business to continue thriving, and enable blue-sky scalability to support any possible evolutions of that business.
Starbucks Next-Gen Point of Sale
As a Senior Product Designer at Starbucks, I’ve led and assisted in several areas for the Next-Gen Point of Sale system - including the creation of an uplifted Admin Functions dashboard and its first feature, strategy for how the POS will evolve, and laying down agile frameworks and holistic design documentation for our team.
Impact overview
Improved Design processes, with new documentation and documentation standards that allowed a new designer to onboard more quickly than before, and allowed our team to deliver features more quickly.
Created a strategy for an uplifted “Admin Functions” page, and delivered the experience for its first feature while strategizing how we will iterate into future iterations and be consistent with overall POS paradigms.