Starbucks Mobile Order & AI Recs
As a Senior Product Designer at Starbucks, I co-led the UX and product strategy of our V2 AI Recommendations. This included collaborating with our Data Science team to learn how our Machine Learning model works, incorporating that information into a holistic strategy for Product and Modifier Recommendations, and running A/B tests to validate the effectiveness of different Recommendations placements towards our business OKRs.
Project overview
My role: Senior Product Designer
Project duration: February 2025 - April 2025
Platforms launched on: iOS, Android
Impact
Positive conversion and revenue in one of the placements
Synthesized learnings and insights from these tests which are being used towards a mobile order uplift on the Starbucks App
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