End-to-end iterative modernization of Starbucks digital gifting (case study)

Increased engagement via education and uplifts; envisioning the future of Rewards

Conducted A/B tests to gather insights towards a holistic product strategy & uplift

Uplifted Admin Functions and Design documentation for the new point-of-sale

Retained and increased user engagement through effective onboarding & game card redesign

A collection of illustrations, motion graphics, and marketing designs